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Why Are Users of Social Media Inclined to Word-of-Mouth?

Patrick Mikalef , Adamantia Pateli , Michail Giannakos
12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.112-123, ⟨10.1007/978-3-642-37437-1_10⟩
Conference papers hal-01470527v1