@inproceedings{mikalef:hal-01470527,
  TITLE = {{Why Are Users of Social Media Inclined to Word-of-Mouth?}},
  AUTHOR = {Mikalef, Patrick and Pateli, Adamantia and Giannakos, Michail},
  URL = {https://inria.hal.science/hal-01470527},
  NOTE = {Part 4: Protocols, Regulation and Social Networking},
  BOOKTITLE = {{12th Conference on e-Business, e-Services, and e-Society (I3E)}},
  ADDRESS = {Athens, Greece},
  EDITOR = {Christos Douligeris and Nineta Polemi and Athanasios Karantjias and Winfried Lamersdorf},
  PUBLISHER = {{Springer}},
  SERIES = {Collaborative, Trusted and Privacy-Aware e/m-Services},
  VOLUME = {AICT-399},
  PAGES = {112-123},
  YEAR = {2013},
  MONTH = Apr,
  DOI = {10.1007/978-3-642-37437-1\_10},
  KEYWORDS = {Word of Mouth ; Social Media ; Utilitarian and Hedonic Theory},
  PDF = {https://inria.hal.science/hal-01470527/file/978-3-642-37437-1_10_Chapter.pdf},
  HAL_ID = {hal-01470527},
  HAL_VERSION = {v1},
}