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Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national PerspectiveInternational Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.419-427, ⟨10.1007/978-3-030-64861-9_36⟩
Conference papers
hal-03744787v1
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing ConversationSpringer International Publishing, AICT-618, 2020, IFIP Advances in Information and Communication Technology, 978-3-030-64860-2. ⟨10.1007/978-3-030-64861-9⟩
Books
hal-03744770v1
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Digital Transformation for a Sustainable Society in the 21st CenturySpringer International Publishing, AICT-573, 2020, IFIP Advances in Information and Communication Technology, 978-3-030-39633-6. ⟨10.1007/978-3-030-39634-3⟩
Books
hal-03759106v1
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing ConversationSpringer International Publishing, AICT-617, 2020, IFIP Advances in Information and Communication Technology, 978-3-030-64848-0. ⟨10.1007/978-3-030-64849-7⟩
Books
hal-03701763v1
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A Meta-analysis of Social Commerce Adoption ResearchInternational Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.404-418, ⟨10.1007/978-3-030-64861-9_35⟩
Conference papers
hal-03744822v1
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Weight Analysis of the Factors Affecting eWOM Providing Behavior19th Conference on e-Business, e-Services and e-Society (I3E), Apr 2020, Skukuza, South Africa. pp.266-275, ⟨10.1007/978-3-030-44999-5_22⟩
Conference papers
hal-03222818v1
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Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric AnalysisInternational Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.43-53, ⟨10.1007/978-3-030-64849-7_5⟩
Conference papers
hal-03701761v1
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