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Online Reviews or Marketer Information? An Eye-Tracking Study on Social Commerce Consumers16th Conference on e-Business, e-Services and e-Society (I3E), Nov 2017, Delhi, India. pp.388-399, ⟨10.1007/978-3-319-68557-1_34⟩
Conference papers
hal-01768534v1
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Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting16th Conference on e-Business, e-Services and e-Society (I3E), Nov 2017, Delhi, India. pp.351-362, ⟨10.1007/978-3-319-68557-1_31⟩
Conference papers
hal-01768516v1
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