@inproceedings{mikalef:hal-01768534,
  TITLE = {{Online Reviews or Marketer Information? An Eye-Tracking Study on Social Commerce Consumers}},
  AUTHOR = {Mikalef, Patrick and Sharma, Kshitij and Pappas, Ilias O. and Giannakos, Michail N.},
  URL = {https://inria.hal.science/hal-01768534},
  NOTE = {Part 4: Social Media and Web 3.0 for Smartness},
  BOOKTITLE = {{16th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Delhi, India},
  EDITOR = {Arpan Kumar Kar and P. Vigneswara Ilavarasan and M. P. Gupta and Yogesh K. Dwivedi and Matti M{\"a}ntym{\"a}ki and Marijn Janssen and Antonis Simintiras and Salah Al-Sharhan},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Digital Nations -- Smart Cities, Innovation, and Sustainability},
  VOLUME = {LNCS-10595},
  PAGES = {388-399},
  YEAR = {2017},
  MONTH = Nov,
  DOI = {10.1007/978-3-319-68557-1\_34},
  KEYWORDS = {Social commerce ; Eye-tracking ; Dual-process theory ; User-generated content},
  PDF = {https://inria.hal.science/hal-01768534/file/978-3-319-68557-1_34_Chapter.pdf},
  HAL_ID = {hal-01768534},
  HAL_VERSION = {v1},
}