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A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

Ali Abdallah Alalwan , Nripendra P. Rana , Raed Algharabat , Ali Tarhini
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.79-89, ⟨10.1007/978-3-319-45234-0_8⟩
Conference papers hal-01702215v1
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An Empirical Study of Facebook Adoption Among Young Adults in a Northeastern State of India: Validation of Extended Technology Acceptance Model (TAM)

Mohammad Alryalat , Nripendra P. Rana , Hiren Sarma , Jafar A. Alzubi
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.206-218, ⟨10.1007/978-3-319-45234-0_19⟩
Conference papers hal-01702179v1