%0 Conference Proceedings
%T An Empirical Study of Facebook Adoption Among Young Adults in a Northeastern State of India: Validation of Extended Technology Acceptance Model (TAM)
%+ Al-Balqa' Applied University [Salt] (BAU)
%+ Swansea University
%+ Sikkim Manipal Institute of Technology
%A Alryalat, Mohammad
%A Rana, Nripendra, P.
%A Sarma, Hiren
%A Alzubi, Jafar, A.
%Z Part 3: Adoption and Diffusion
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Conference on e-Business, e-Services and e-Society (I3E)
%C Swansea, United Kingdom
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y M.N. Ravishankar
%Y Marijn Janssen
%Y Marc Clement
%Y Emma L. Slade
%Y Nripendra P. Rana
%Y Salah Al-Sharhan
%Y Antonis C. Simintiras
%I Springer International Publishing
%3 Social Media: The Good, the Bad, and the Ugly
%V LNCS-9844
%P 206-218
%8 2016-09-13
%D 2016
%R 10.1007/978-3-319-45234-0_19
%K Facebook
%K Adoption
%K Usage
%K Young adults
%K India
%K TAM
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X The purpose of this paper is to explore the adoption of a social networking site called Facebook in context of a landlocked and one of the least populous states in India. The adoption of Facebook is examined by considering technology acceptance model (TAM) as a basic model along with additional constructs such as subjective norm and perceived trust in it. The data were collected from 202 young adults from couple of degree level colleges from one of the least populous and landlocked states called Sikkim in India. The empirical outcomes provided the positive significant connections between nine hypothesised relationships among seven constructs. The article also discusses the resulting theoretical contributions for Facebook adoption and discusses practical implications of Facebook adoption for Facebook providers and users.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01702179/document
%2 https://inria.hal.science/hal-01702179/file/396007_1_En_19_Chapter.pdf
%L hal-01702179
%U https://inria.hal.science/hal-01702179
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ CAMPUS-AAR
%~ AAI
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-9844