@inproceedings{alalwan:hal-01702215,
  TITLE = {{A Systematic Review of Extant Literature in Social Media in the Marketing Perspective}},
  AUTHOR = {Alalwan, Ali Abdallah and Rana, Nripendra P. and Algharabat, Raed and Tarhini, Ali},
  URL = {https://inria.hal.science/hal-01702215},
  NOTE = {Part 2: Digital Marketing and Customer Relationship Management},
  BOOKTITLE = {{15th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Swansea, United Kingdom},
  EDITOR = {Yogesh K. Dwivedi and Matti M{\"a}ntym{\"a}ki and M.N. Ravishankar and Marijn Janssen and Marc Clement and Emma L. Slade and Nripendra P. Rana and Salah Al-Sharhan and Antonis C. Simintiras},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Social Media: The Good, the Bad, and the Ugly},
  VOLUME = {LNCS-9844},
  PAGES = {79-89},
  YEAR = {2016},
  MONTH = Sep,
  DOI = {10.1007/978-3-319-45234-0\_8},
  KEYWORDS = {Social media ; Marketing ; Systematic review ; CRM ; Advertising},
  PDF = {https://inria.hal.science/hal-01702215/file/396007_1_En_8_Chapter.pdf},
  HAL_ID = {hal-01702215},
  HAL_VERSION = {v1},
}