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Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national Perspective

 Ali Abdallah Alalwan , Abdullah M. Baabdullah , Yogesh K. Dwivedi , Nripendra P. Rana , Rand H. Al-Dmour
International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.419-427, ⟨10.1007/978-3-030-64861-9_36⟩
Conference papers hal-03744787v1
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The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis

 Elvira Ismagilova , Yogesh K. Dwivedi , Nripendra Rana
20th Conference on e-Business, e-Services and e-Society (I3E), Sep 2021, Galway, Ireland. pp.495-505, ⟨10.1007/978-3-030-85447-8_41⟩
Conference papers hal-03648170v1
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Weight Analysis of the Factors Affecting eWOM Providing Behavior

 Elvira Ismagilova , Yogesh K. Dwivedi , Nripendra P. Rana , Uthayasankar Sivarajah , Vishanth Weerakkody
19th Conference on e-Business, e-Services and e-Society (I3E), Apr 2020, Skukuza, South Africa. pp.266-275, ⟨10.1007/978-3-030-44999-5_22⟩
Conference papers hal-03222818v1
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Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis

 Elvira Ismagiloiva , Yogesh K. Dwivedi , Nripendra P. Rana
International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.43-53, ⟨10.1007/978-3-030-64849-7_5⟩
Conference papers hal-03701761v1
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