Research on open government data focuses mainly on standards for publishing data and access to data. In this study of the uptake of Digital Post in Denmark open data is applied in the analysis of the course of events leading up to the implementation of the mandatory digital mail-box. The study reflects on the impact of communication via local print media and discusses the body of literature which focuses on print media as a vehicle for communication to citizens. The study opens for a discussion of how open government data-sets give new opportunities for generating scholarly insights but also how it can challenge the position of researchers.