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A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

Ali Abdallah Alalwan , Nripendra P. Rana , Raed Algharabat , Ali Tarhini
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.79-89, ⟨10.1007/978-3-319-45234-0_8⟩
Conference papers hal-01702215v1
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Consumer Adoption of Mobile Government in the Kingdom of Saudi Arabia: The Role of Usefulness, Ease of Use, Perceived Risk and Innovativeness

Abdullah Baabdullah , Omar Nasseef , Ali Alalwan
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.267-279, ⟨10.1007/978-3-319-45234-0_25⟩
Conference papers hal-01702211v1