An Empirical Study of Facebook Adoption Among Young Adults in a Northeastern State of India: Validation of Extended Technology Acceptance Model (TAM) - Social Media: The Good, the Bad, and the Ugly
Conference Papers Year : 2016

An Empirical Study of Facebook Adoption Among Young Adults in a Northeastern State of India: Validation of Extended Technology Acceptance Model (TAM)

Mohammad Alryalat
  • Function : Author
  • PersonId : 1027714
Nripendra P. Rana
  • Function : Author
  • PersonId : 999514
Hiren Sarma
  • Function : Author
  • PersonId : 999513
Jafar A. Alzubi
  • Function : Author
  • PersonId : 1027715

Abstract

The purpose of this paper is to explore the adoption of a social networking site called Facebook in context of a landlocked and one of the least populous states in India. The adoption of Facebook is examined by considering technology acceptance model (TAM) as a basic model along with additional constructs such as subjective norm and perceived trust in it. The data were collected from 202 young adults from couple of degree level colleges from one of the least populous and landlocked states called Sikkim in India. The empirical outcomes provided the positive significant connections between nine hypothesised relationships among seven constructs. The article also discusses the resulting theoretical contributions for Facebook adoption and discusses practical implications of Facebook adoption for Facebook providers and users.
Fichier principal
Vignette du fichier
396007_1_En_19_Chapter.pdf (450.85 Ko) Télécharger le fichier
Origin Files produced by the author(s)
Loading...

Dates and versions

hal-01702179 , version 1 (06-02-2018)

Licence

Identifiers

Cite

Mohammad Alryalat, Nripendra P. Rana, Hiren Sarma, Jafar A. Alzubi. An Empirical Study of Facebook Adoption Among Young Adults in a Northeastern State of India: Validation of Extended Technology Acceptance Model (TAM). 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.206-218, ⟨10.1007/978-3-319-45234-0_19⟩. ⟨hal-01702179⟩
76 View
217 Download

Altmetric

Share

More