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Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook18th Conference on e-Business, e-Services and e-Society (I3E), Sep 2019, Trondheim, Norway. pp.13-24, ⟨10.1007/978-3-030-29374-1_2⟩
Conference papers
hal-02510120v1
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Analyzing Customer Engagement Using Twitter Analytics: A Case of Uber Car-Hailing Services18th Conference on e-Business, e-Services and e-Society (I3E), Sep 2019, Trondheim, Norway. pp.404-414, ⟨10.1007/978-3-030-29374-1_33⟩
Conference papers
hal-02510123v1
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