%0 Conference Proceedings
%T Analyzing Customer Engagement Using Twitter Analytics: A Case of Uber Car-Hailing Services
%+ Department of Management Studies [Delhi]
%A Bijarnia, Saroj
%A Khetan, Richa
%A Ilavarasan, P., Vigneswara
%A Kar, Arpan, K.
%Z Part 6: Social Media and Analytics
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 18th Conference on e-Business, e-Services and e-Society (I3E)
%C Trondheim, Norway
%Y Ilias O. Pappas
%Y Patrick Mikalef
%Y Yogesh K. Dwivedi
%Y Letizia Jaccheri
%Y John Krogstie
%Y Matti Mäntymäki
%I Springer International Publishing
%3 Digital Transformation for a Sustainable Society in the 21st Century
%V LNCS-11701
%P 404-414
%8 2019-09-18
%D 2019
%R 10.1007/978-3-030-29374-1_33
%K Twitter Analytics
%K Customer engagement
%K Sharing economy
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Nowadays, most of the organizations and businesses develop online services, which add value in their business and even increase their customer base. Social Media has changed the dynamics of digital marketing. Social media gives power to customers to post, share, and review content. Customers can directly interact with other customers and companies. In this paper, we will analysis huge user-generated content which can be used by organizations for their customer engagement strategies. The purpose of this study is to derive insights using Twitter Analytics on Twitter data to understand how businesses use Twitter for customer engagement strategies. Data collected from Twitter. The present paper uses descriptive and content analysis techniques for analyzing the tweets. The analysis will help in identifying the gaps in the priorities of the stakeholders. With the right customer engagement strategies, companies can make benefits.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-02510123/document
%2 https://inria.hal.science/hal-02510123/file/I3E2019_paper_94.pdf
%L hal-02510123
%U https://inria.hal.science/hal-02510123
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-11701