Patient coaching is integral to cardiac rehabilitation programs to help patients understand, cope better with their condition and become active participants in their care. The introduction of remote patient monitoring technologies and tele-monitoring solutions have proven to be effective and paved way for novel remote rehabilitation approaches. Nonetheless, these solutions focus largely on monitoring patients without a specific focus on coaching patients. Additionally, these systems lack personalization and a deeper understanding of individual patient needs. In our demonstration, we present a tool to personalize e-coaching based on individual patient risk factors, adherence rates and personal preferences of patients using a tele-rehabilitation solution. We developed the tool after conducting a workshop and multiple brainstorms with various caregivers involved in coaching cardiac patients to connect their perspectives with patient needs. It was integrated into a comprehensive tele-rehabilitation application.