The paper seeks to identify the factors that motivate a person who champions ICT4D initiatives. Given the important contributions of ICT4D champions to initiative success, better understanding of their motivations holds the potential to identify, develop and deploy such individuals more effectively, harnessing their potential positive contributions to ICT4D initiative success. A multiple case study strategy is used to explore the motivational factors of three successful ICT4D champions in the South African context. The Work Preference Inventory (WPI) of personal motivations was used to design in-depth interviews with the champions and semi-structured interviews with 29 other stakeholders. It found ICT4D champions are motivated by the need for personal actualization, business success and to address social concerns – origins of these motives could be traced to various internal and environmental stimuli. Practical implications drawn from the research are that profiling of stakeholder motivations in an ICT4D initiative is feasible and that organizations can use such information to create a conducive environment for grooming and empower new and existing champions to function more effectively. This first investigation of ICT4D champion motivations shows its importance and the potential thereof towards improving initiative success and emphasizes the need for further research of this nature.