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Happiness and Big Data – Theoretical Foundation and Empirical Insights for Africa

Anke Joubert , Matthias Murawski , Julian Bühler , Markus Bick
19th Conference on e-Business, e-Services and e-Society (I3E), Apr 2020, Skukuza, South Africa. pp.443-455, ⟨10.1007/978-3-030-44999-5_37⟩
Conference papers hal-03222813v1
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Customer is King? A Framework to Shift from Cost- to Value-Based Pricing in Software as a Service: The Case of Business Intelligence Software

Aaron W. Baur , Antony C. Genova , Julian Bühler , Markus Bick
13th Conference on e-Business, e-Services and e-Society (I3E), Nov 2014, Sanya, China. pp.1-13, ⟨10.1007/978-3-662-45526-5_1⟩
Conference papers hal-01342123v1
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The Impact of Social Media on Cause-Related Marketing Campaigns

Julian Bühler , Natalia Cwierz , Markus Bick
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.105-119, ⟨10.1007/978-3-319-45234-0_10⟩
Conference papers hal-01702191v1
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Should We Disable the Comment Function on Social Media? The Impact of Negative eWOM on Consumers’ Trust in Fashion Presentations

Julian Bühler , Matthias Murawski , Markus Bick
16th Conference on e-Business, e-Services and e-Society (I3E), Nov 2017, Delhi, India. pp.325-338, ⟨10.1007/978-3-319-68557-1_29⟩
Conference papers hal-01768511v1
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Social Media Information Literacy – What Does It Mean and How Can We Measure It?

Matthias Murawski , Julian Bühler , Martin Böckle , Jan Pawlowski , Markus Bick
18th Conference on e-Business, e-Services and e-Society (I3E), Sep 2019, Trondheim, Norway. pp.367-379, ⟨10.1007/978-3-030-29374-1_30⟩
Conference papers hal-02510098v1
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Cryptocurrencies as a Disruption? Empirical Findings on User Adoption and Future Potential of Bitcoin and Co

Aaron W. Baur , Julian Bühler , Markus Bick , Charlotte S. Bonorden
14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.63-80, ⟨10.1007/978-3-319-25013-7_6⟩
Conference papers hal-01448070v1
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Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising

Julian Bühler , Aaron W. Baur , Markus Bick , Jimin Shi
14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.183-199, ⟨10.1007/978-3-319-25013-7_15⟩
Conference papers hal-01448038v1