%0 Conference Proceedings
%T Visuals Triumph in a Curious Case of Privacy Policy
%+ Tata Consultancy Services Research (TCS)
%A Nivas, Shree
%A Gokul, C., J.
%A Banahatti, Vijayanand
%A Lodha, Sachin
%Z Part 8: Usable Security
%< avec comité de lecture
%@ 978-3-030-85609-0
%( Lecture Notes in Computer Science
%B 18th IFIP Conference on Human-Computer Interaction (INTERACT)
%C Bari, Italy
%Y Carmelo Ardito
%Y Rosa Lanzilotti
%Y Alessio Malizia
%Y Helen Petrie
%Y Antonio Piccinno
%Y Giuseppe Desolda
%Y Kori Inkpen
%I Springer International Publishing
%3 Human-Computer Interaction – INTERACT 2021
%V LNCS-12935
%N Part IV
%P 732-741
%8 2021-08-30
%D 2021
%R 10.1007/978-3-030-85610-6_43
%K Privacy policy
%K Cyber security
%K Videos
%K Security
%K Communication
%Z Computer Science [cs]Conference papers
%X A privacy policy statement discloses the practices carried out by an organization to gather, use, and share users’ data. Previous studies have shown concern of users about understanding the content of privacy policies due to its textual format that has remained an open challenge because of complexity, verbosity, and legal jargon. Video format is proven to have higher impact on engagement and comprehensibility compared to other formats in domains such as education and entertainment. This study focuses on using video as a tool to represent online text-based privacy policies. We created modular animated video-based policies of two different organizations and compared them with their textual counterparts. The results were evaluated in terms of duration and accuracy to comprehend the content of both formats. Our findings suggest that animated video privacy policies have a significant effect on user engagement, delivery of content, and comprehensibility of information.
%G English
%Z TC 13
%2 https://inria.hal.science/hal-04215523/document
%2 https://inria.hal.science/hal-04215523/file/520518_1_En_43_Chapter.pdf
%L hal-04215523
%U https://inria.hal.science/hal-04215523
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC13
%~ IFIP-INTERACT
%~ IFIP-LNCS-12935