@inproceedings{owusuyeboah:hal-03744824,
  TITLE = {{Value Creation Through Social Media Marketing: A Threat to Sustainability Performance?}},
  AUTHOR = {Owusu Yeboah, Adwoa Yeboaa and Kwarteng, Michael Adu and Novak, Petr},
  URL = {https://inria.hal.science/hal-03744824},
  NOTE = {Part 4: Social Media},
  BOOKTITLE = {{International Working Conference on Transfer and Diffusion of IT (TDIT)}},
  ADDRESS = {Tiruchirappalli, India},
  EDITOR = {Sujeet K. Sharma and Yogesh K. Dwivedi and Bhimaraya Metri and Nripendra P. Rana},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation},
  VOLUME = {AICT-618},
  NUMBER = {Part II},
  PAGES = {475-486},
  YEAR = {2020},
  MONTH = Dec,
  DOI = {10.1007/978-3-030-64861-9\_42},
  KEYWORDS = {Value creation ; Value co-creation ; Value co-destruction ; Sustainability ; Indicators of value co-destruction ; Social media marketing},
  PDF = {https://inria.hal.science/hal-03744824/file/508267_1_En_42_Chapter.pdf},
  HAL_ID = {hal-03744824},
  HAL_VERSION = {v1},
}