@inproceedings{pharswan:hal-03744780,
  TITLE = {{What Makes a Social Media Manager? Insights from the Content Analysis of Job Advertisements in India}},
  AUTHOR = {Pharswan, Ruchika and Ilavarasan, P. Vigneswara and Kar, Arpan Kumar},
  URL = {https://inria.hal.science/hal-03744780},
  NOTE = {Part 4: Social Media},
  BOOKTITLE = {{International Working Conference on Transfer and Diffusion of IT (TDIT)}},
  ADDRESS = {Tiruchirappalli, India},
  EDITOR = {Sujeet K. Sharma and Yogesh K. Dwivedi and Bhimaraya Metri and Nripendra P. Rana},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation},
  VOLUME = {AICT-618},
  NUMBER = {Part II},
  PAGES = {391-403},
  YEAR = {2020},
  MONTH = Dec,
  DOI = {10.1007/978-3-030-64861-9\_34},
  KEYWORDS = {Content analysis ; Social media manager job ; Skillset ; Job advertisements},
  PDF = {https://inria.hal.science/hal-03744780/file/508267_1_En_34_Chapter.pdf},
  HAL_ID = {hal-03744780},
  HAL_VERSION = {v1},
}