%0 Conference Proceedings
%T The Effect of Data Driven Culture on Customer Development and Firm Performance: The Role of Supply Chain Information Sharing and Supply Chain Information Quality
%+ Kwame Nkrumah University of Science and Technology (KNUST)
%A Agyei-Owusu, Benjamin
%A Amedofu, Mawuli, Kobla
%A Asamoah, David
%A Kumi, Caleb, Amankwaa
%Z Part 7: Digitised Supply Chains
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 20th Conference on e-Business, e-Services and e-Society (I3E)
%C Galway, Ireland
%Y Denis Dennehy
%Y Anastasia Griva
%Y Nancy Pouloudi
%Y Yogesh K. Dwivedi
%Y Ilias Pappas
%Y Matti Mäntymäki
%I Springer International Publishing
%3 Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
%V LNCS-12896
%P 481-492
%8 2021-09-01
%D 2021
%R 10.1007/978-3-030-85447-8_40
%K Data driven culture
%K Supply chain information management
%K Customer development
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Firms seeking to maximize the benefits of data analytics have begun adopting data driven culture. Data driven culture is expected to enhance firm performance outcomes. However, the mechanism through which data driven culture enhances firm performance has received little empirical attention and is little understood. This study proposes that data driven culture first enhances the supply chain information sharing and supply chain information quality capabilities of firms, which subsequently help firms to maximize their customer development and firm performance outcomes. A research model examining these relationships was developed and tested using data from 123 firms operating in Ghana. The results confirmed that data driven culture enhanced the supply chain information sharing and supply chain information quality, which subsequently enhance customer development and firm performance.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-03648141/document
%2 https://inria.hal.science/hal-03648141/file/512902_1_En_40_Chapter.pdf
%L hal-03648141
%U https://inria.hal.science/hal-03648141
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-12896