@inproceedings{griva:hal-03648137,
  TITLE = {{Mining Segmentation Patterns Using e-Commerce Retail Data: An Experience Report}},
  AUTHOR = {Griva, Anastasia and Dennehy, Denis},
  URL = {https://inria.hal.science/hal-03648137},
  NOTE = {Part 8: Customer Behavior and E-business},
  BOOKTITLE = {{20th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Galway, Ireland},
  EDITOR = {Denis Dennehy and Anastasia Griva and Nancy Pouloudi and Yogesh K. Dwivedi and Ilias Pappas and Matti M{\"a}ntym{\"a}ki},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Responsible AI and Analytics for an Ethical and Inclusive Digitized Society},
  VOLUME = {LNCS-12896},
  PAGES = {545-551},
  YEAR = {2021},
  MONTH = Sep,
  DOI = {10.1007/978-3-030-85447-8\_45},
  KEYWORDS = {Retail analytics ; Business analytics ; Data mining ; e-commerce},
  PDF = {https://inria.hal.science/hal-03648137/file/512902_1_En_45_Chapter.pdf},
  HAL_ID = {hal-03648137},
  HAL_VERSION = {v1},
}