%0 Conference Proceedings
%T Humans of the European Data Economy Ecosystem - What Do They Demand from a Fair Data Economy?
%+ University of Turku
%A Rantanen, Minna, M.
%A Koskinen, Jani
%Z Part 5: Individuals in Data-Driven Society
%< avec comité de lecture
%( IFIP Advances in Information and Communication Technology
%B 14th IFIP International Conference on Human Choice and Computers (HCC)
%C Tokyo, Japan
%Y David Kreps
%Y Taro Komukai
%Y T. V. Gopal
%Y Kaori Ishii
%I Springer International Publishing
%3 Human-Centric Computing in a Data-Driven Society
%V AICT-590
%P 327-339
%8 2020-09-09
%D 2020
%R 10.1007/978-3-030-62803-1_26
%K Data economy
%K Ecosystems
%K Europe
%K Human-centric
%K Demands
%K Thematic analysis
%Z Computer Science [cs]Conference papers
%X Personal data has become a commodity that can be used to create more value and growth in business within the data economy ecosystems. Although individuals are part of these ecosystems, they and their needs and demands are often neglected in the research and practices. In this study, we thematically analyse the demands of Europeans from Finland, France, Germany and the Netherlands (n = 4,792). The results show that the Europeans demand more transparent communication and ways to be active parts of the European data economy in the order it to be fair. We suggest that there is a need for more transparent deliberation in order to grant the humans of the European data economy what they want so that it can be fair.
%G English
%Z TC 9
%2 https://inria.hal.science/hal-03525260/document
%2 https://inria.hal.science/hal-03525260/file/497045_1_En_26_Chapter.pdf
%L hal-03525260
%U https://inria.hal.science/hal-03525260
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-TC9
%~ IFIP-HCC
%~ IFIP-AICT-590