%0 Conference Proceedings
%T Digital Payment Adoption in India: Insights from Twitter Analytics
%+ Guru Nanak Dev University, Punjab
%+ Swansea University
%+ Emerging Markets Research Centre (EMaRC)
%A Singh, Prabhsimran
%A Dwivedi, Yogesh
%A Kahlon, Karanjeet, Singh
%A Rana, Nripendra, P.
%A Patil, Pushp, P.
%A Sawhney, Ravinder, Singh
%Z Part 6: Social Media and Analytics
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 18th Conference on e-Business, e-Services and e-Society (I3E)
%C Trondheim, Norway
%Y Ilias O. Pappas
%Y Patrick Mikalef
%Y Yogesh K. Dwivedi
%Y Letizia Jaccheri
%Y John Krogstie
%Y Matti Mäntymäki
%I Springer International Publishing
%3 Digital Transformation for a Sustainable Society in the 21st Century
%V LNCS-11701
%P 425-436
%8 2019-09-18
%D 2019
%R 10.1007/978-3-030-29374-1_35
%K Digital payment
%K Mobile payment
%K Sentiment analysis
%K Social media analytics
%K Twitter
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Ever since demonetization happened in India on November 8, 2016, there has been a steady improvement in the use of digital payments. The usage trend has become exponential in the last 15 months across the digital payment methods (DPMs) in India. Government of India is promoting this landmark change of Indian financial system through Digital India initiative. Both national and international corporates, established as well as startups are investing heavily in DPMs to promote their products and services among Indian consumers. The promotion of DPMs also includes the use of social media marketing. Social media (especially Twitter) is being extensively used by companies to make the consumer aware about their services and promote themselves. The consumers do get motivated to try and use their services but they also share their grudges on Twitter. This paper aims to analyze DPMs adoption in India using Twitter as a tool. This study collected 172996 tweets over a period of four months and analyzed using a mix of conventional as well novel social media analytics techniques. Our analysis highlights the critical factors that drive and inhibit the use of DPMs in India. Further, our state wise analysis clearly differentiates about DPM adoption rate from high to low in all states of India.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-02510131/document
%2 https://inria.hal.science/hal-02510131/file/I3E2019_paper_70.pdf
%L hal-02510131
%U https://inria.hal.science/hal-02510131
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-11701