%0 Conference Proceedings
%T Exploring the Effects of Value Added Services on Perceived Value of Mobile Payment in the UK
%+ Oxford Brookes University
%A Alhallaq, Hassan
%A Younas, Muhammad
%A Kamal, Samia
%A Champion, Bob
%Z Part 1: E-Business
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 18th Conference on e-Business, e-Services and e-Society (I3E)
%C Trondheim, Norway
%Y Ilias O. Pappas
%Y Patrick Mikalef
%Y Yogesh K. Dwivedi
%Y Letizia Jaccheri
%Y John Krogstie
%Y Matti Mäntymäki
%I Springer International Publishing
%3 Digital Transformation for a Sustainable Society in the 21st Century
%V LNCS-11701
%P 25-36
%8 2019-09-18
%D 2019
%R 10.1007/978-3-030-29374-1_3
%K Mobile payment
%K Perceived value
%K Value added services
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Mobile payment (m-payment) apps have been introduced as an innovative alternative payment method that extends in-store payment options available to consumers. Despite being marketed as convenient and secure, recent research reports that m-payment uptake has gone far below earlier forecasts. This is due to consumers perceiving little added value relative to existing payment options, such as contactless cards. Augmenting m-payment with value added services (VAS) has been suggested as a way to add value to m-payment and boost demand. However, empirical investigation about the role and effect of VAS on consumers’ perceptions of m-payment value remains scant. This study attempts to fill this gap by employing a deductive qualitative approach through the lens of perceived value theory, extended with perceived trust and risk. A total of 23 interviews were conducted with UK adopters and nonadopters of m-payment. The findings suggest that the perceived added value of the augmented m-payment service was mainly derived from utilitarian values associated with the additional functionalities offered by VAS. Additionally, the augmentation of m-payment has enhanced perceptions of trust in the service provider as a result of integrating additional features that tackle issues associated with the payment experience. This study advances knowledge of the concept of added value in the m-payment context and provides practical suggestions to m-payment providers for increasing the consumer perceived value.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-02510111/document
%2 https://inria.hal.science/hal-02510111/file/I3E2019_paper_41.pdf
%L hal-02510111
%U https://inria.hal.science/hal-02510111
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-11701