%0 Conference Proceedings %T Business Modeling and Flexibility in Software-Intensive Product Development - A Systematic Literature Review %+ Ericsson [Stockholm] %+ Department of Software Engineering [Karlskona] %A Wilson, Magnus %A Wnuk, Krzysztof %< avec comité de lecture %( Lecture Notes in Computer Science %B 17th Conference on e-Business, e-Services and e-Society (I3E) %C Kuwait City, Kuwait %Y Salah A. Al-Sharhan %Y Antonis C. Simintiras %Y Yogesh K. Dwivedi %Y Marijn Janssen %Y Matti Mäntymäki %Y Luay Tahat %Y Issam Moughrabi %Y Taher M. Ali %Y Nripendra P. Rana %I Springer International Publishing %3 Challenges and Opportunities in the Digital Era %V LNCS-11195 %P 292-304 %8 2018-10-30 %D 2018 %R 10.1007/978-3-030-02131-3_26 %Z Computer Science [cs] %Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers %X Continuously achieving and maintaining competitive advantage is the critical survival factor for software-intensive product development companies undergoing digitalization transformation. These companies remain uncertain if investments in business modeling is sufficient to cope with rapidly changing business models, technology, and customer demands. We conducted a Systematic Literature Review using the snowballing methodology to explore the effects of business modeling on business flexibility and variability in the realization. Our results confirm a research gap regarding translating desired strategic flexibility into business options that can efficiently and effectively be implemented using software-based variability in the realization. We conclude that more research is needed consolidating business model innovation, experimentation, and operationalization. Building on theories for learning and knowledge creation, we propose a framework for describing change and analyzing strategic, tactical and operational choices in business model experimentation. %G English %Z TC 6 %Z WG 6.11 %2 https://inria.hal.science/hal-02274151/document %2 https://inria.hal.science/hal-02274151/file/474698_1_En_26_Chapter.pdf %L hal-02274151 %U https://inria.hal.science/hal-02274151 %~ IFIP-LNCS %~ IFIP %~ IFIP-TC %~ IFIP-WG %~ IFIP-TC6 %~ IFIP-WG6-11 %~ IFIP-I3E %~ IFIP-LNCS-11195