@inproceedings{wiren:hal-02274147, TITLE = {{Strategic Positioning in Big Data Utilization: Towards a Conceptual Framework}}, AUTHOR = {Wir{\'e}n, Milla and M{\"a}ntym{\"a}ki, Matti}, URL = {https://inria.hal.science/hal-02274147}, BOOKTITLE = {{17th Conference on e-Business, e-Services and e-Society (I3E)}}, ADDRESS = {Kuwait City, Kuwait}, EDITOR = {Salah A. Al-Sharhan and Antonis C. Simintiras and Yogesh K. Dwivedi and Marijn Janssen and Matti M{\"a}ntym{\"a}ki and Luay Tahat and Issam Moughrabi and Taher M. Ali and Nripendra P. Rana}, PUBLISHER = {{Springer International Publishing}}, SERIES = {Challenges and Opportunities in the Digital Era}, VOLUME = {LNCS-11195}, PAGES = {117-128}, YEAR = {2018}, MONTH = Oct, DOI = {10.1007/978-3-030-02131-3\_12}, KEYWORDS = {Big data ; Strategy ; Big data utilization}, PDF = {https://inria.hal.science/hal-02274147/file/474698_1_En_12_Chapter.pdf}, HAL_ID = {hal-02274147}, HAL_VERSION = {v1}, }