@inproceedings{alaimo:hal-02083589,
  TITLE = {{Objects, Metrics and Practices: An Inquiry into the Programmatic Advertising Ecosystem}},
  AUTHOR = {Alaimo, Cristina and Kallinikos, Jannis},
  URL = {https://inria.hal.science/hal-02083589},
  NOTE = {Part 2: Social Implications of Algorithmic Phenomena},
  BOOKTITLE = {{Working Conference on Information Systems and Organizations (IS\&O)}},
  ADDRESS = {San Francisco, CA, United States},
  EDITOR = {Ulrike Schultze and Margunn Aanestad and Magnus M{\"a}hring and Carsten {{\O}}sterlund and Kai Riemer},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Living with Monsters? Social Implications of Algorithmic Phenomena, Hybrid Agency, and the Performativity of Technology},
  VOLUME = {AICT-543},
  PAGES = {110-123},
  YEAR = {2018},
  MONTH = Dec,
  DOI = {10.1007/978-3-030-04091-8\_9},
  KEYWORDS = {Automation ; Digital advertising ; Performativity ; Digital objects ; Information infrastructures},
  PDF = {https://inria.hal.science/hal-02083589/file/476441_1_En_9_Chapter.pdf},
  HAL_ID = {hal-02083589},
  HAL_VERSION = {v1},
}