%0 Conference Proceedings
%T Online Group Buying (OGB) in Agricultural Food Businesses: An Exploratory Study
%+ Royal Melbourne Institute of Technology University (RMIT University)
%+ Sher-e-Bangla Agricultural University [Bangladesh] (SAU)
%A Hossain, Mohammad
%A Ahmmed, Abu-Noman
%A Rahman, Shams
%A Chan, Caroline
%Z Part 2: Sharing Economy and Social Media
%< avec comité de lecture
%( IFIP Advances in Information and Communication Technology
%B International Working Conference on Transfer and Diffusion of IT (TDIT)
%C Portsmouth, United Kingdom
%Y Amany Elbanna
%Y Yogesh K. Dwivedi
%Y Deborah Bunker
%Y David Wastell
%I Springer International Publishing
%3 Smart Working, Living and Organising
%V AICT-533
%P 76-89
%8 2018-06-25
%D 2018
%R 10.1007/978-3-030-04315-5_6
%K Online group buying (OGB)
%K Diffusion
%K Framework
%K Agriculture
%K Exploratory
%Z Computer Science [cs]
%Z Humanities and Social Sciences/Library and information sciencesConference papers
%X Although agricultural produces occupy a reasonable portion of OGB businesses, glaringly, a limited research has been reported investigating the issues related to OGB businesses for agricultural commodity. To understand the enablers and inhibitors of OGB adoption in agricultural businesses, we conducted an exploratory research in a developing country i.e., Bangladesh which is unique in many contexts. Based on the data obtained from two focus group discussions and two interviews, we reported a unique OGB business model, particularly form the context of a developing country. This model also explains how OGB can operate in this specific industry. Moreover, we developed a framework to explain adoption of OGB in agricultural businesses. To the best of our knowledge, this is a unique effort employed to explain OGB dynamics from the perspective of supply-side stakeholders, and specifically in agricultural food sector. We briefly reported some practical implications of this study and offered future research directions.
%G English
%Z TC 8
%Z WG 8.6
%2 https://inria.hal.science/hal-02068934/document
%2 https://inria.hal.science/hal-02068934/file/476633_1_En_6_Chapter.pdf
%L hal-02068934
%U https://inria.hal.science/hal-02068934
%~ SHS
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC8
%~ CAMPUS-AAR
%~ AAI
%~ IFIP-TDIT
%~ IFIP-WG8-6
%~ IFIP-AICT-533