@inproceedings{pavlicek:hal-01963053, TITLE = {{Facebook Posts Engagement Analysis -- Case Study of the Leading e-Shop in the Czech Republic}}, AUTHOR = {Pavlicek, Antonin and Doucek, Petr and Nov{\'a}k, Richard}, URL = {https://inria.hal.science/hal-01963053}, NOTE = {Part 1: EIS Management and Case Studies}, BOOKTITLE = {{12th International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS)}}, ADDRESS = {Poznan, Poland}, EDITOR = {A Min Tjoa and Maria Raffai and Petr Doucek and Niina Maarit Novak}, PUBLISHER = {{Springer International Publishing}}, SERIES = {Research and Practical Issues of Enterprise Information Systems}, VOLUME = {LNBIP-327}, PAGES = {27-39}, YEAR = {2018}, MONTH = Sep, DOI = {10.1007/978-3-319-99040-8\_3}, KEYWORDS = {Social networking sites ; Post analysis ; Data analysis ; Marketing}, PDF = {https://inria.hal.science/hal-01963053/file/472384_1_En_3_Chapter.pdf}, HAL_ID = {hal-01963053}, HAL_VERSION = {v1}, }