%0 Conference Proceedings
%T Designing Game-Based Interventions for Subverting Normative Attitudes
%+ University of Vienna [Vienna]
%A Polzer, Mikel
%A Hlavacs, Helmut
%Z Part 3: Serious Games
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 16th International Conference on Entertainment Computing (ICEC)
%C Tsukuba City, Japan
%Y Nagisa Munekata
%Y Itsuki Kunita
%Y Junichi Hoshino
%I Springer International Publishing
%3 Entertainment Computing – ICEC 2017
%V LNCS-10507
%P 113-124
%8 2017-09-18
%D 2017
%R 10.1007/978-3-319-66715-7_12
%K Social impact games
%K Prejudice reduction
%K Embedded persuasion
%K Activist games
%K Queer game design
%Z Computer Science [cs]Conference papers
%X The present study explores persuasive and interventional strategies for designing and evaluating low-threshold browser games that adequately aim for affording prejudice-reducing social impact in everyday life scenarios. Our investigation was guided by the premise that a covert persuasion approach is suited for also reaching out to otherwise adverse attitude holders. Building on a framework for embedding change-related messages into games by their design, and in combination with rhetorical techniques and subversive strategies from queer-theoretical philosophy and social psychology, we modified an existing impactful game about Coming Out so as to obfuscate its change-related content, and make it more approachable for a not-queer audience. The evaluation of the modified prototype suggests the efficacy of the employed strategies for facilitating and elevating emotional engagement based on group membership effects, which is linked to a greater potential for attitude change and prejudice reduction.
%G English
%Z TC 14
%2 https://inria.hal.science/hal-01771301/document
%2 https://inria.hal.science/hal-01771301/file/978-3-319-66715-7_12_Chapter.pdf
%L hal-01771301
%U https://inria.hal.science/hal-01771301
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-ICEC
%~ IFIP-TC14
%~ IFIP-LNCS-10507