%0 Conference Proceedings
%T An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement
%+ Japan Advanced Institute of Science and Technology (JAIST)
%A Zuo, Long
%A Iida, Hiroyuki
%Z Part 9: Workshops and Tutorials
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 16th International Conference on Entertainment Computing (ICEC)
%C Tsukuba City, Japan
%Y Nagisa Munekata
%Y Itsuki Kunita
%Y Junichi Hoshino
%I Springer International Publishing
%3 Entertainment Computing – ICEC 2017
%V LNCS-10507
%P 487-491
%8 2017-09-18
%D 2017
%R 10.1007/978-3-319-66715-7_69
%K Sales promotion
%K Discount
%K Game refinement measurement
%Z Computer Science [cs]Conference papers
%X This paper explores a promising rate of discount as sales promotion, whereas game refinement measurement is employed for the assessment. Computer simulation was performed to collect data for the analysis, and real data from well known companies such as Amazon JP was used. The results indicate that a reasonable discount zone from the customer’s point of view is ranged from 49% to 64% off.
%G English
%Z TC 14
%2 https://inria.hal.science/hal-01771247/document
%2 https://inria.hal.science/hal-01771247/file/978-3-319-66715-7_69_Chapter.pdf
%L hal-01771247
%U https://inria.hal.science/hal-01771247
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-ICEC
%~ IFIP-TC14
%~ IFIP-LNCS-10507