@inproceedings{alsabeeh:hal-01768505,
  TITLE = {{Programmatic Advertisement and Real Time Bidding Utilization}},
  AUTHOR = {Alsabeeh, Dalal A. and Moghrabi, Issam},
  URL = {https://inria.hal.science/hal-01768505},
  NOTE = {Part 3: Analytics for Smart Governance},
  BOOKTITLE = {{16th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Delhi, India},
  EDITOR = {Arpan Kumar Kar and P. Vigneswara Ilavarasan and M. P. Gupta and Yogesh K. Dwivedi and Matti M{\"a}ntym{\"a}ki and Marijn Janssen and Antonis Simintiras and Salah Al-Sharhan},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Digital Nations -- Smart Cities, Innovation, and Sustainability},
  VOLUME = {LNCS-10595},
  PAGES = {289-297},
  YEAR = {2017},
  MONTH = Nov,
  DOI = {10.1007/978-3-319-68557-1\_26},
  KEYWORDS = {Programmatic advertising ; Real-Time Bidding (RTB) ; Marketing},
  PDF = {https://inria.hal.science/hal-01768505/file/978-3-319-68557-1_26_Chapter.pdf},
  HAL_ID = {hal-01768505},
  HAL_VERSION = {v1},
}