%0 Conference Proceedings
%T Multi-homing and Software Firm Performance
%+ Tampere University of Technology [Tampere] (TUT)
%+ University of Turku
%+ ESCP Europe Campus Berlin
%A Hyrynsalmi, Sami
%A Mäntymäki, Matti
%A Baur, Aaron, W.
%Z Part 5: Smart Solutions for the Future
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 16th Conference on e-Business, e-Services and e-Society (I3E)
%C Delhi, India
%Y Arpan Kumar Kar
%Y P. Vigneswara Ilavarasan
%Y M. P. Gupta
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y Marijn Janssen
%Y Antonis Simintiras
%Y Salah Al-Sharhan
%I Springer International Publishing
%3 Digital Nations – Smart Cities, Innovation, and Sustainability
%V LNCS-10595
%P 442-452
%8 2017-11-21
%D 2017
%R 10.1007/978-3-319-68557-1_39
%K Multi-homing
%K Platforms
%K Software ecosystems
%K Strategic management
%K Two-sided markets
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Joining or leaving a platform ecosystem is a key strategic decision for software developers. ‘Multi-homing’ is strategy in which a company distributes its products via more than one platform ecosystem in parallel. ‘Single-homing’ is an opposite strategy in which the software is being distributed exclusively via a single platform ecosystem. On one hand, multi-homing can increase customer reach in markets where customers typically single-home. On the other hand, creating a new version of the software product for multi-homing purposes generates, e.g., conversion, maintenance, and marketing cost. Interestingly, multi-homing as a strategic choice in software business has thus far have received surprisingly little academic scrutiny. In particular, there is very little information on whether multi-homing is an economically viable distribution strategy. To fill in this void, we explore the financial performance between single-homers and multi-homers in mobile application ecosystems. We investigate how the decision to multi-home affects firm performance with a sample of mobile application developers. The results imply that the revenue growth has been faster among single-homers while our dataset is biased towards single-homers. This calls for additional research comparing the two distribution strategies. This paper acts as a starting point for a research agenda in order to better understand multi-homing a strategic choice in software business.
%G English
%Z TC 6
%Z WG 6.1
%2 https://inria.hal.science/hal-01768493/document
%2 https://inria.hal.science/hal-01768493/file/978-3-319-68557-1_39_Chapter.pdf
%L hal-01768493
%U https://inria.hal.science/hal-01768493
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-1
%~ CAMPUS-AAR
%~ AAI
%~ IFIP-I3E
%~ IFIP-LNCS-10595