@inproceedings{eginli:hal-01702186,
  TITLE = {{Social Media Usage of GSM Operators in Turkey: A Content Analysis of Twitter Use}},
  AUTHOR = {Eginli, Aysen Temel and Ozdem, Ozen Okat and Aktuglu, Isil Karpat},
  URL = {https://inria.hal.science/hal-01702186},
  NOTE = {Part 3: Adoption and Diffusion},
  BOOKTITLE = {{15th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Swansea, United Kingdom},
  EDITOR = {Yogesh K. Dwivedi and Matti M{\"a}ntym{\"a}ki and M.N. Ravishankar and Marijn Janssen and Marc Clement and Emma L. Slade and Nripendra P. Rana and Salah Al-Sharhan and Antonis C. Simintiras},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Social Media: The Good, the Bad, and the Ugly},
  VOLUME = {LNCS-9844},
  PAGES = {251-260},
  YEAR = {2016},
  MONTH = Sep,
  DOI = {10.1007/978-3-319-45234-0\_23},
  KEYWORDS = {Information communication technologies ; Social networks ; Uses and gratifications theory ; Social influence network theory ; Tweeter ; Customer engagement},
  PDF = {https://inria.hal.science/hal-01702186/file/396007_1_En_23_Chapter.pdf},
  HAL_ID = {hal-01702186},
  HAL_VERSION = {v1},
}