%0 Conference Proceedings %T Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source %+ Swansea University %+ Nottingham University Business School [Nottingham] %+ University of Nottingham, UK (UON) %A Bosangit, Carmela %A Mccabe, Scott %A Hibbert, Sally %Z Part 6: Data Acquisition, Management and Analytics %< avec comité de lecture %( Lecture Notes in Computer Science %B 15th Conference on e-Business, e-Services and e-Society (I3E) %C Swansea, United Kingdom %Y Yogesh K. Dwivedi %Y Matti Mäntymäki %Y M.N. Ravishankar %Y Marijn Janssen %Y Marc Clement %Y Emma L. Slade %Y Nripendra P. Rana %Y Salah Al-Sharhan %Y Antonis C. Simintiras %I Springer International Publishing %3 Social Media: The Good, the Bad, and the Ugly %V LNCS-9844 %P 522-532 %8 2016-09-13 %D 2016 %R 10.1007/978-3-319-45234-0_46 %K Blogs %K Discourse analysis %K Consumer narratives %K Travel stories %Z Computer Science [cs] %Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers %X The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined. %G English %Z TC 6 %Z WG 6.11 %2 https://inria.hal.science/hal-01702185/document %2 https://inria.hal.science/hal-01702185/file/396007_1_En_46_Chapter.pdf %L hal-01702185 %U https://inria.hal.science/hal-01702185 %~ IFIP-LNCS %~ IFIP %~ IFIP-TC %~ IFIP-WG %~ IFIP-TC6 %~ IFIP-WG6-11 %~ IFIP-I3E %~ IFIP-LNCS-9844