%0 Conference Proceedings
%T Social Media Strategies for Companies: A Comprehensive Framework
%+ Brunel University London [Uxbridge]
%A Ogbuji, Bibian
%A Papazafeiropoulou, Anastasia
%Z Part 1: Social Media Strategy and Digital Business
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Conference on e-Business, e-Services and e-Society (I3E)
%C Swansea, United Kingdom
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y M.N. Ravishankar
%Y Marijn Janssen
%Y Marc Clement
%Y Emma L. Slade
%Y Nripendra P. Rana
%Y Salah Al-Sharhan
%Y Antonis C. Simintiras
%I Springer International Publishing
%3 Social Media: The Good, the Bad, and the Ugly
%V LNCS-9844
%P 3-14
%8 2016-09-13
%D 2016
%R 10.1007/978-3-319-45234-0_1
%K Social media
%K Social media strategy
%K Social networks
%K Platforms
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Companies when strategizing are looking for innovative ways to have a competitive advantage over their competitors. One way in which they compete is by the adoption of social media. Social media has evolved over the years and as a result, new concepts and applications are developed which promises to provide business value to a company. However, despite the usefulness of social media, many businesses fail to reap its full benefits. The current literature shows evidence of lack of strategically designed process for companies to successfully implement social media. The purpose of this study is to suggest a framework which provides the necessary alignment between social media goals with business objectives. From the literature review, a social media strategy framework was derived to offer an effective step by step approach to the development and implementation of social media goals aligned with a company’s business objectives. The contribution to this study is the development of a social media strategy framework that can be used by organisations for business value.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01702182/document
%2 https://inria.hal.science/hal-01702182/file/396007_1_En_1_Chapter.pdf
%L hal-01702182
%U https://inria.hal.science/hal-01702182
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-9844