@inproceedings{spil:hal-01702173,
  TITLE = {{Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Airline Industry}},
  AUTHOR = {Spil, Ton and Effing, Robin and Both, Menno P.},
  URL = {https://inria.hal.science/hal-01702173},
  NOTE = {Part 1: Social Media Strategy and Digital Business},
  BOOKTITLE = {{15th Conference on e-Business, e-Services and e-Society (I3E)}},
  ADDRESS = {Swansea, United Kingdom},
  EDITOR = {Yogesh K. Dwivedi and Matti M{\"a}ntym{\"a}ki and M.N. Ravishankar and Marijn Janssen and Marc Clement and Emma L. Slade and Nripendra P. Rana and Salah Al-Sharhan and Antonis C. Simintiras},
  PUBLISHER = {{Springer International Publishing}},
  SERIES = {Social Media: The Good, the Bad, and the Ugly},
  VOLUME = {LNCS-9844},
  PAGES = {15-30},
  YEAR = {2016},
  MONTH = Sep,
  DOI = {10.1007/978-3-319-45234-0\_2},
  KEYWORDS = {Social media strategies ; Facebook ; Business model canvas ; Policy ; Engagement},
  PDF = {https://inria.hal.science/hal-01702173/file/396007_1_En_2_Chapter.pdf},
  HAL_ID = {hal-01702173},
  HAL_VERSION = {v1},
}