%0 Conference Proceedings
%T Strategy Reformation? Materialization of Social Media in Telecom Industry
%+ Nottingham Trent University
%A Kwayu, Shirumisha
%A Lal, Banita
%A Abubakre, Mumin
%Z Part 1: Social Media Strategy and Digital Business
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Conference on e-Business, e-Services and e-Society (I3E)
%C Swansea, United Kingdom
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y M.N. Ravishankar
%Y Marijn Janssen
%Y Marc Clement
%Y Emma L. Slade
%Y Nripendra P. Rana
%Y Salah Al-Sharhan
%Y Antonis C. Simintiras
%I Springer International Publishing
%3 Social Media: The Good, the Bad, and the Ugly
%V LNCS-9844
%P 31-41
%8 2016-09-13
%D 2016
%R 10.1007/978-3-319-45234-0_3
%K Social media
%K Strategy
%K Sociomateriality
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X The pervasive use of social media is influencing change within organization. This paper uses sociomaterial lens with agential view to understand how social media is reforming strategy in Telecom organization through exploring changes brought by social media to organization, evaluating the changes with selection of strategic theories as well as providing insight on adoption of social media by telecom organizations. Following an interpretivist philosophy with exploratory purpose the study uses case study methodology employing secondary data and observation to explain how social media practices are shaping strategy at Vodacom. Social media is reforming strategy within telecom industry by exerting influence on organizational process for instance product development and marketing strategy.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01702154/document
%2 https://inria.hal.science/hal-01702154/file/396007_1_En_3_Chapter.pdf
%L hal-01702154
%U https://inria.hal.science/hal-01702154
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-9844