%0 Conference Proceedings
%T An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites
%+ King Abdulaziz University
%A Abed, Salma, S.
%Z Part 3: Adoption and Diffusion
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Conference on e-Business, e-Services and e-Society (I3E)
%C Swansea, United Kingdom
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y M.N. Ravishankar
%Y Marijn Janssen
%Y Marc Clement
%Y Emma L. Slade
%Y Nripendra P. Rana
%Y Salah Al-Sharhan
%Y Antonis C. Simintiras
%I Springer International Publishing
%3 Social Media: The Good, the Bad, and the Ugly
%V LNCS-9844
%P 228-239
%8 2016-09-13
%D 2016
%R 10.1007/978-3-319-45234-0_21
%K Social networking sites
%K E-commerce
%K S-commerce
%K TAM
%K Consumers
%K Saudi Arabia
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X This study examines the factors that affect consumer continuance intention to use social networking sites as a business tool. Using the Technology Acceptance Model (TAM) as the theoretical framework, the researcher tested the research model and related hypotheses using structural equation modelling. The results from a survey of 304 Facebook users in Saudi Arabia indicate that trust, perceived usefulness, and perceived enjoyment had significant positive effects on behavioural intention to continue to use social networking sites. Furthermore, perceived ease of use was found to have a significant positive effect on perceived usefulness, perceived enjoyment, and trust. Discussion of the findings and research contribution as well as limitations and future research directions are presented.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01702153/document
%2 https://inria.hal.science/hal-01702153/file/396007_1_En_21_Chapter.pdf
%L hal-01702153
%U https://inria.hal.science/hal-01702153
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-9844