%0 Conference Proceedings
%T Norm of Reciprocity – Antecedent of Trustworthiness in Social Media
%+ Management Development Institute (MDI)
%+ Aarhus University [Aarhus]
%A Aggarwal, Shweta
%A Rai, Sumita
%A Jaiswal, M., P.
%A Sorensen, Henrik
%Z Part 5: Impression, Trust, and Risk Management
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Conference on e-Business, e-Services and e-Society (I3E)
%C Swansea, United Kingdom
%Y Yogesh K. Dwivedi
%Y Matti Mäntymäki
%Y M.N. Ravishankar
%Y Marijn Janssen
%Y Marc Clement
%Y Emma L. Slade
%Y Nripendra P. Rana
%Y Salah Al-Sharhan
%Y Antonis C. Simintiras
%I Springer International Publishing
%3 Social Media: The Good, the Bad, and the Ugly
%V LNCS-9844
%P 411-418
%8 2016-09-13
%D 2016
%R 10.1007/978-3-319-45234-0_37
%K Determinants
%K Norm of reciprocity
%K Social media
%K Trustworthiness
%K Trust propensity
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Social media is an important platform to seek advice from its members. It is important to consider members of social media as trustworthy before one may seek advice. Reciprocity is a defining feature of social media. Trust propensity of a trustor is considered an important antecedent of trustworthiness and is cited more than 10,000 times. However, it is not clear how norm of reciprocity affects trustworthiness. This study asserts that Norm of reciprocity may be a more important antecedent of trustworthiness than trust propensity Partial least squares-structured equation modelling was used to model constructs. This study extends the Mayer’s model of trustworthiness. It has important implications for computer scientists and organization consultants working in area of trust in social media.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01702138/document
%2 https://inria.hal.science/hal-01702138/file/396007_1_En_37_Chapter.pdf
%L hal-01702138
%U https://inria.hal.science/hal-01702138
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-LNCS-9844