%0 Conference Proceedings
%T Digital Signage Effectiveness in Retail Stores
%+ VTT Technical Research Centre of Finland (VTT)
%+ University of Oulu
%+ Oulu University of Applied Sciences
%A Ervasti, Mari
%A Häikiö, Juha
%A Isomursu, Minna
%A Isomursu, Pekka
%A Liuska, Tiina
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 15th Human-Computer Interaction (INTERACT)
%C Bamberg, Germany
%3 Human-Computer Interaction – INTERACT 2015
%V LNCS-9297
%N Part II
%P 455-462
%8 2015-09-14
%D 2015
%R 10.1007/978-3-319-22668-2_35
%K Digital signage
%K User study
%K Retail store
%K Media management
%K Digital content design
%K User interfaces
%K User experience
%Z Computer Science [cs]Conference papers
%X This paper presents results from a study on the effectiveness of digital signage in the retail environment. The goal of the study was to examine design parameters relevant to digital signage content design which could be used to create guidelines and templates for designing effective digital signage content. In this study, we focused on how video and animation affect the effectiveness of digital signage. When comparing still content with content enhanced with video or animation, no significant difference in effectiveness could be observed. This observation contradicts with earlier studies. Our study supports the views that the digital displays are currently most useful and effective to the younger generation, and that male customers consider digital displays in a store more useful than females do.
%G English
%Z TC 13
%2 https://inria.hal.science/hal-01599874/document
%2 https://inria.hal.science/hal-01599874/file/346942_1_En_35_Chapter.pdf
%L hal-01599874
%U https://inria.hal.science/hal-01599874
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC13
%~ IFIP-INTERACT
%~ IFIP-LNCS-9297
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