@inproceedings{ervasti:hal-01599874,
  TITLE = {{Digital Signage Effectiveness in Retail Stores}},
  AUTHOR = {Ervasti, Mari and H{\"a}iki{\"o}, Juha and Isomursu, Minna and Isomursu, Pekka and Liuska, Tiina},
  URL = {https://inria.hal.science/hal-01599874},
  BOOKTITLE = {{15th Human-Computer Interaction (INTERACT)}},
  ADDRESS = {Bamberg, Germany},
  SERIES = {Human-Computer Interaction -- INTERACT 2015},
  VOLUME = {LNCS-9297},
  NUMBER = {Part II},
  PAGES = {455-462},
  YEAR = {2015},
  MONTH = Sep,
  DOI = {10.1007/978-3-319-22668-2\_35},
  KEYWORDS = {Digital signage ; User study ; Retail store ; Media management ; Digital content design ; User interfaces ; User experience},
  PDF = {https://inria.hal.science/hal-01599874/file/346942_1_En_35_Chapter.pdf},
  HAL_ID = {hal-01599874},
  HAL_VERSION = {v1},
}