@inproceedings{lee:hal-01599866,
  TITLE = {{On Applying Experience Sampling Method to A/B Testing of Mobile Applications: A Case Study}},
  AUTHOR = {Lee, Myunghee and Kim, Gerard J.},
  URL = {https://inria.hal.science/hal-01599866},
  BOOKTITLE = {{15th Human-Computer Interaction (INTERACT)}},
  ADDRESS = {Bamberg, Germany},
  SERIES = {Human-Computer Interaction -- INTERACT 2015},
  VOLUME = {LNCS-9297},
  NUMBER = {Part II},
  PAGES = {203-210},
  YEAR = {2015},
  MONTH = Sep,
  DOI = {10.1007/978-3-319-22668-2\_17},
  KEYWORDS = {Experience sampling method (ESM) ; A/B testing ; Usability},
  PDF = {https://inria.hal.science/hal-01599866/file/346942_1_En_17_Chapter.pdf},
  HAL_ID = {hal-01599866},
  HAL_VERSION = {v1},
}