%0 Conference Proceedings
%T The Effect of Religious Identity on User Judgment of Website Quality
%+ University of Manchester [Manchester]
%+ Università degli Studi di Trento =  University of Trento (UNITN)
%A Al-Shamaileh, Ons
%A Sutcliffe, Alistair
%A Angeli, Antonella, De
%Z Part 1: Long and Short Papers
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 13th International Conference on Human-Computer Interaction (INTERACT)
%C Lisbon, Portugal
%Y Pedro Campos
%Y Nicholas Graham
%Y Joaquim Jorge
%Y Nuno Nunes
%Y Philippe Palanque
%Y Marco Winckler
%I Springer
%3 Human-Computer Interaction – INTERACT 2011
%V LNCS-6949
%N Part IV
%P 620-623
%8 2011-09-05
%D 2011
%R 10.1007/978-3-642-23768-3_97
%K User experience
%K user judgment
%K Religion
%K brand
%Z Computer Science [cs]Conference papers
%X The paper investigates the effect of users’ religious identity on their judgments of website quality. Websites related to Islamic and Christian identities were evaluated by Christian and Muslim respondents. Aesthetics, usability, service quality, pleasurable interaction, content, website identity and overall judgment were assessed, showing that respondents were more positive to the website which related to their own belief but the effect was stronger with the Muslim sample. Interviews were conducted to support the above results with a non-religious well known branded website added. Respondents provided consistent evaluations preferring the website matching their beliefs but brand identity showed to be more important than the religious identity.
%G English
%Z TC 13
%2 https://inria.hal.science/hal-01597043/document
%2 https://inria.hal.science/hal-01597043/file/978-3-642-23768-3_97_Chapter.pdf
%L hal-01597043
%U https://inria.hal.science/hal-01597043
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC13
%~ IFIP-INTERACT
%~ IFIP-LNCS-6949
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%~ SITE-WEB-MODELE-2
%~ SITE-WEB-MODELE-3
%~ SITE-WEB-MODELE-4