%0 Conference Proceedings %T Can Persona Facilitate Ideation? A Comparative Study on Effects of Personas in Brainstorming %+ Nokia Research Center [Beijing] (Nokia) (NRC) %+ Shandong Normal University %+ Beijing University of Posts and Telecommunications (BUPT) %A Chen, Xiantao %A Liu, Ying %A Liu, Ning %A Wang, Xiaojie %Z Part 1: Long and Short Papers %< avec comité de lecture %( Lecture Notes in Computer Science %B 13th International Conference on Human-Computer Interaction (INTERACT) %C Lisbon, Portugal %Y Pedro Campos %Y Nicholas Graham %Y Joaquim Jorge %Y Nuno Nunes %Y Philippe Palanque %Y Marco Winckler %I Springer %3 Human-Computer Interaction – INTERACT 2011 %V LNCS-6949 %N Part IV %P 491-494 %8 2011-09-05 %D 2011 %R 10.1007/978-3-642-23768-3_65 %K Comparative study %K Persona %K Ideation %K Brainstorming %Z Computer Science [cs]Conference papers %X Personas are results from user studies and viewed as a design and a communication tool in user-centered design processes. There were many studies addressing how to create good personas but what types of personas and how personas could help in ideation processes were less discussed in past works. In this paper, we conducted a comparative study to explore effects of personas on the ideation process and idea qualities in a brainstorming setting. The results indicated that personas could enhance the ideation process and design deliverables on two aspects: personas could help both individual designer and a group of designers focus on the target user group during the ideation process; and the delivered ideas or concepts were viewed more relevant to the user groups and were more comprehensive. %G English %Z TC 13 %2 https://inria.hal.science/hal-01596896/document %2 https://inria.hal.science/hal-01596896/file/978-3-642-23768-3_65_Chapter.pdf %L hal-01596896 %U https://inria.hal.science/hal-01596896 %~ IFIP-LNCS %~ IFIP %~ IFIP-TC13 %~ IFIP-INTERACT %~ IFIP-LNCS-6949