%0 Conference Proceedings
%T Privacy Respecting Targeted Advertising for Social Networks
%+ Goethe University Frankfurt
%+ Hewlett-Packard Laboratories [Bangalore]
%A Kahl, Christian
%A Crane, Stephen
%A Tschersich, Markus
%A Rannenberg, Kai
%Z Part 10: Mobile Application Security and Privacy (Short Papers)
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 5th Workshop on Information Security Theory and Practices (WISTP)
%C Heraklion, Crete, Greece
%Y Claudio A. Ardagna
%Y Jianying Zhou
%I Springer
%3 Information Security Theory and Practice. Security and Privacy of Mobile Devices in Wireless Communication
%V LNCS-6633
%P 361-370
%8 2011-06-01
%D 2011
%R 10.1007/978-3-642-21040-2_26
%K Communities
%K Identity Management
%K Mobile Advertising
%K Mobile Marketing
%K Mobile Social Networks
%K Privacy
%K Trust
%Z Computer Science [cs]Conference papers
%X Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.
%G English
%Z TC 11
%Z WG 11.2
%2 https://inria.hal.science/hal-01573299/document
%2 https://inria.hal.science/hal-01573299/file/978-3-642-21040-2_26_Chapter.pdf
%L hal-01573299
%U https://inria.hal.science/hal-01573299
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-TC11
%~ IFIP-WISTP
%~ IFIP-WG11-2
%~ IFIP-LNCS-6633