@inproceedings{bretschneider:hal-01571742,
  TITLE = {{Getting Customers' Motives: Lean on Motivation Theory for Designing Virtual Ideas Communities}},
  AUTHOR = {Bretschneider, Ulrich and Leimeister, Jan Marco},
  URL = {https://inria.hal.science/hal-01571742},
  NOTE = {Part 4: Customer and User Integration},
  BOOKTITLE = {{Governance and Sustainability in Information Systems: Managing the Transfer and Diffusion of IT (Working conference)}},
  ADDRESS = {Hamburg, Germany},
  EDITOR = {Markus N{\"u}ttgens and Andreas Gadatsch and Karlheinz Kautz and Ingrid Schirmer and Nadine Blinn},
  PUBLISHER = {{Springer}},
  SERIES = {Governance and Sustainability in Information Systems. Managing the                    Transfer and Diffusion of IT},
  VOLUME = {AICT-366},
  PAGES = {171-187},
  YEAR = {2011},
  MONTH = Sep,
  DOI = {10.1007/978-3-642-24148-2\_11},
  KEYWORDS = {virtual ideas communities ; open innovation ; user motivation ; customer integration ; motives},
  PDF = {https://inria.hal.science/hal-01571742/file/978-3-642-24148-2_11_Chapter.pdf},
  HAL_ID = {hal-01571742},
  HAL_VERSION = {v1},
}