%0 Conference Proceedings
%T The Development of Sustainable Growth Strategy Model Based on the User Tendency in the Online Game Services
%+ Chung-Ang University [Seoul]
%A Kwon, Hyeog-In
%A Joo, Hi-Yeob
%A Kim, Dae-Jin
%A Park, Jong-Seok
%Z Part 8: Web, Communication, and Cloud Computing
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 9th International Conference on Network and Parallel Computing (NPC)
%C Gwangju, South Korea
%Y James J. Park
%Y Albert Zomaya
%Y Sang-Soo Yeo
%Y Sartaj Sahni
%I Springer
%3 Network and Parallel Computing
%V LNCS-7513
%P 315-319
%8 2012-09-06
%D 2012
%R 10.1007/978-3-642-35606-3_37
%K PLC
%K PLM
%K Sustainable Growth Strategy
%K On-line game
%K MMORPG
%K User-type
%Z Computer Science [cs]Conference papers
%X Currently the online game market continues growing, but there is an absence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC’s phase. Also we presented the service lineup for retaining the users in each phase.
%G English
%Z TC 10
%Z WG 10.3
%2 https://inria.hal.science/hal-01551329/document
%2 https://inria.hal.science/hal-01551329/file/978-3-642-35606-3_37_Chapter.pdf
%L hal-01551329
%U https://inria.hal.science/hal-01551329
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-TC10
%~ IFIP-NPC
%~ IFIP-WG10-3
%~ IFIP-LNCS-7513