%0 Conference Proceedings
%T Soft Power: A Critical Factor for the Effectiveness and Development of a School
%+ National Taiwan University of Science and Technology
%A Ko, Hui-Min
%Z Part 10: ATSME
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 9th International Conference on Network and Parallel Computing (NPC)
%C Gwangju, South Korea
%Y James J. Park
%Y Albert Zomaya
%Y Sang-Soo Yeo
%Y Sartaj Sahni
%I Springer
%3 Network and Parallel Computing
%V LNCS-7513
%P 414-420
%8 2012-09-06
%D 2012
%R 10.1007/978-3-642-35606-3_49
%K soft power
%K organizational culture
%K learning school
%K marketing strategy
%Z Computer Science [cs]Conference papers
%X This research aims to explore the contents of a school’s soft power, including culture, strategy, leadership, learning, marketing and innovation. Managing soft power not only is critical for a school’s development, but also should be regarded as a indispensible asset of schools. The measures for a school to establish its soft power are: establishing core values, shaping a learning school, emphasizing on knowledge management, innovating, and introducing a more adaptive marketing strategy. A school could become more perspective and sustainable through soft power, and thus be able to deal with a fast-changing educational environment and meet practical requirements.
%G English
%Z TC 10
%Z WG 10.3
%2 https://inria.hal.science/hal-01551327/document
%2 https://inria.hal.science/hal-01551327/file/978-3-642-35606-3_49_Chapter.pdf
%L hal-01551327
%U https://inria.hal.science/hal-01551327
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-TC10
%~ IFIP-NPC
%~ IFIP-WG10-3
%~ IFIP-LNCS-7513